How to find the cake maker for you?
How to Find the Perfect Cake Maker for Your Wedding
Choosing the perfect wedding cake maker is one of the sweetest parts of wedding planning — but with so many options out there, it can easily feel overwhelming. Your wedding cake isn’t just dessert; it’s a centrepiece, a moment, and a memory. At Bloom and Crumb, I believe the experience of choosing your cake should be just as joyful as tasting it.
Here’s your comprehensive guide to finding the right cake maker, where to start your search, what questions to ask, and how to feel confident in your final decision.
@elliemac.photography
1. Explore Your Venue’s Recommended Supplier List
One of the best starting points when searching for a wedding cake maker is your venue’s recommended supplier list. Many venues curate these lists based on trusted relationships with vendors who have already worked in their spaces, understand their logistics, and maintain a consistently high standard of service.
Choosing a cake maker from this vetted list often saves couples time, energy, and stress. These suppliers are familiar with delivery procedures, setup requirements, and the overall flow of weddings at the venue — which means fewer surprises on the day.
Why it matters:
You’re choosing from professionals already trusted by your venue
They understand the venue’s layout and timing
Communication between the vendor and the venue is usually seamless
Bloom and Crumb is fortunate to be included as a recommended supplier of 16 wedding venues, including Ashridge House, Northbrook Park, Bodleian Library, and many more!
2. Attend Wedding Fairs and Showcases
Wedding fairs are one of the most interactive, hands-on ways to find your perfect cake maker. There’s nothing quite like meeting a cake designer in person, seeing their display work, and most importantly — tasting samples right on the spot.
At fairs, you’re able to:
See cake artistry up close
Taste a variety of flavours
I have put together a blog post here about finding the right cake maker for you
Get a sense of the baker’s personality and style
I personally exhibit at several wedding showcases throughout the year, including Ashridge House, Micklefield Hall, and Andaz London. These events allow couples to meet me, sample my flavours, and explore design ideas face-to-face. It’s an invaluable opportunity for couples to feel that spark of connection — something you can’t get through a website alone.
If you’re attending a wedding fair at Ashridge House, Micklefield Hall or Andaz London, come say hello to Bloom and Crumb and taste what makes my cakes special.
3. Use Social Media to See Behind the Scenes
Social media has transformed how couples discover and connect with cake makers. Platforms like Instagram, TikTok, and Pinterest allow you to see real-time behind-the-scenes moments, get a feel for a baker’s personality, and view an extensive catalogue of their work.
What to look for:
Consistency in style and quality
How the vendor interacts with followers
Whether their presence feels professional, warm, and trustworthy
Behind-the-scenes content can reveal a lot — not just about the cakes, but about the people behind them. And since you’ll be collaborating closely with your cake maker, personality matters.
Follow Bloom and Crumb on social media to see our behind-the-scenes magic, cake-making process, and the stories behind our favourite designs. It’s the perfect way to get to know us before your consultation.
@katydurnphotographics
4. Read Blog Posts and Check for Consistency
Many cake makers — including Bloom and Crumb — share blog posts that give insight into their design approach, inspiration, flavour pairings, and wedding day tips. Reading these isn’t just helpful; it’s a great way to understand their expertise and see whether they consistently show up for their audience.
A professional, reliable cake maker will:
Maintain an updated website
Publish helpful guides and insights
Show consistent quality in photos and posts
Demonstrate a clear, recognisable aesthetic
Consistency online often reflects consistency in service.
Explore the Bloom and Crumb blog for more tips, flavour inspiration, and behind-the-scenes stories from real weddings.
@rachel_takes_pictures
5. Leverage AI for Vendor Research
AI tools have become increasingly useful in the wedding planning world. Whether you’re using AI to shortlist vendors based on your style, gather design inspiration, or organise planning notes, it can streamline the entire process.
You can use AI to:
Generate a list of local wedding cake makers
Compare styles and reviews
Organise questions for consultations
Get ideas for cake designs, themes, and colour palettes
AI won’t replace human artistry or the personal connection you’ll have with your cake maker — but it can absolutely help you narrow your options more quickly.
@verojphotography
6. Read Google Reviews and Ask for Recommendations
Word-of-mouth remains one of the most powerful ways to find trustworthy wedding cake professionals. Google reviews, in particular, give you honest feedback from couples who’ve already experienced the service.
When reviewing feedback, look for comments about:
Punctuality and professionalism
Flavour quality
Presentation and design accuracy
Communication responsiveness
How did the cake hold up on the day
Whether the couple would book again
Personal recommendations are equally valuable — especially from friends, family, or vendors you already trust.
Take a moment to read Bloom and Crumb’s Google reviews to hear directly from couples we’ve had the honour of working with.
@dejilawalphotography
7. Schedule Consultations to Find the Right Fit
Once you’ve narrowed your search, it’s time to book consultations. This is your chance to discuss flavours, design ideas, delivery logistics, and pricing — but it’s also about finding someone who makes you feel genuinely excited and supported.
During the consultation, consider asking:
How do you approach custom designs?
Can we create a cake that aligns with our theme and budget?
What flavours are most popular with couples?
How does delivery and setup work?
Can we see recent examples of work similar to what we want?
Your cake maker should feel like a collaborator, someone who listens to your ideas and brings them to life with creativity and expertise.
Book your consultation with Bloom and Crumb today — let’s talk about your dream wedding cake.
Final Thoughts
Finding the perfect cake maker is a blend of research, inspiration, connection, and trust. Whether you’re using your venue’s recommended suppliers list, attending wedding fairs, browsing social media, or reading online reviews, each step brings you closer to the one vendor who will transform your vision into a delicious reality.
At Bloom and Crumb, I’d love to be part of your wedding story. Explore our website, browse our portfolio, and get in touch — your perfect wedding cake starts here.
