Privacy Policy – Bloom and Crumb

Effective Date: 5/2/26
Business Name: Bloom and Crumb
Website: www.bloomandcrumb.co.uk/
Contact Email: hello@bloomandcrumb.co.uk

Bloom and Crumb is committed to protecting your privacy and handling your personal data with care and transparency. This policy explains how we collect, use, and protect your information in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

When you enquire about or order a wedding cake or related services, we may collect:

Personal Details

  • Name

  • Email address

  • Phone number

  • Billing and delivery address

Event & Order Information

  • Wedding or event date and venue

  • Design preferences and inspiration images

  • Guest numbers and cake serving size

  • Dietary requirements and allergen information

Payment Information
Payments are processed securely through trusted third-party providers. We do not store full card details.

Website Usage
We may automatically collect technical data such as IP address, browser type, pages visited, and cookies.

2. How We Use Your Information

We use your data to:

  • Respond to enquiries and provide quotes

  • Design, prepare, and deliver your wedding cake

  • Manage consultations and tastings

  • Process payments and maintain business records

  • Communicate important booking updates

  • Improve our website and services

  • Send marketing emails only if you have opted in

3. Legal Basis for Processing

Under UK GDPR, we rely on:

  • Contractual necessity – to fulfil your cake order or booking

  • Legitimate interests – to run and improve our business

  • Consent – for optional marketing communications

  • Legal obligations – for accounting and tax purposes

4. Sharing Your Data

We never sell your personal data. We may share information only where necessary with:

  • Payment processors

  • Website hosting (e.g. Squarespace)

  • Email or booking systems

  • Delivery partners or wedding venues (when required for your order)

All third parties are expected to handle your data securely.

5. Data Storage & Security

We store personal data securely and retain it only as long as necessary for business, legal, or tax purposes. We take reasonable technical and organisational measures to protect your information.

6. Cookies

Our website may use cookies to improve functionality and analyse visitor behaviour. You can manage cookie preferences through your browser settings.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request corrections

  • Request deletion of your data

  • Object to or restrict processing

  • Withdraw consent for marketing at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

8. Contact

If you have questions or wish to exercise your data rights, please contact:

Bloom and Crumb
Email: hello@bloomandcrumb.co.uk
Location: London, UK